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The Sojournii blog
Plain-language writing on pricing, distribution, delivery, and AI for tour operators, training providers, and service businesses. No growth-hack fluff.
AI agents are starting to book on behalf of guests. Here's the difference between AI-friendly marketing fluff and an actually-AI-accessible booking system, and what to ask your booking software vendor.
Dale Baldwin
Founder, Sojournii
Latest posts
Four data points every experience operator should track, what high-cancellation periods reveal, and how to use booking patterns to plan capacity, staffing, and marketing investment.
What happens in the 48 hours after the booking ends decides repeat probability. The follow-up moves that work, the data to capture, and why most booking platforms drop the ball here.
How AI-powered search tools are shifting travel discovery, what it means for tour operators' web presence, and why structured, citation-friendly content is becoming more important.
Most booking platforms stop at the transaction. The actual job of running an experience business runs from first booking to post-experience follow-up. Here's what the full lifecycle looks like.
A worked example showing what flat monthly pricing vs a 3% per-booking fee costs at A$300k, A$1M, and A$3M in annual bookings — with a link to the live calculator.
Six questions every operator should ask before signing a booking software contract — covering pricing, payment flows, OTA lock-in, and who owns the customer relationship.
Practical strategies for yoga studios, massage therapists, and personal trainers to reduce no-shows — deposits, reminder cadence, cancellation windows, and charge timing.
An honest look at the tradeoffs of OTA distribution for tour operators — when major booking marketplaces help, when they hurt, and how to think about the decision.
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Flat monthly pricing from A$50. Own your guests. Keep the cashflow.
