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Example Story — Premium tourism

Wildwood Expeditions: a flat-pricing tour booking software case study

A high-ticket multi-day expedition business for whom percentage-based booking fees add up fast — and flat pricing completely changes the maths.

Premium expedition group on a high-altitude mountain adventure with guides and diverse participants
Fictional example

This is an illustrative example. Wildwood Expeditions is a fictional operator — we use these stories to show what Sojournii does and who it’s for.

A fictional example

About Wildwood Expeditions

Wildwood Expeditions is an illustrative example of a premium multi-day expedition operator running small-group itineraries at a high average ticket price.

Because each booking is large, percentage-based fees from generic booking platforms take a disproportionate bite out of revenue. The team wants software that respects the maths of a premium operator — not software that scales its own invoice the moment bookings grow.

What gets in the way

The challenges they face

  • Percentage fees scale with the wrong thing

    A percentage of a $5,500 expedition is a lot more than a percentage of a $55 ticket. The maths punishes premium operators for doing exactly what they built the business to do.

  • Itineraries are complex and change

    Multi-day expeditions involve hut bookings, transfers, permits, and weather calls. Generic booking tools do not organise that detail cleanly.

  • Guests expect a calm, high-touch experience

    The booking flow should feel like a concierge, not a stadium ticket queue. Every surprise fee at checkout chips away at the brand.

  • Margin leaks are hard to see until tax time

    When fees are a slice of every booking, it takes a full season to see exactly how much has slipped out the door. Flat pricing makes the line clear all year.

The maths, in the open

Percentage-based fees vs Sojournii flat pricing

$5,500 premium multi-day expedition × 40 bookings/month — gross monthly revenue of $220,000.

Sojournii plan
Deposit collected upfront on Sojournii

Percentage-based booking platforms

$17,985 / month

A roughly 8% commission on the full booking amount — these platforms typically require guests to pay in full at booking, so they take their cut on every dollar of gross revenue.

Sojournii flat pricing

$150 / month

Sojournii Kitchen Sink is a flat monthly rate — even with just a 20% deposit ($44,000/mo) processed through Sojournii, the fee stays the same.

The gap between the two approaches

$17,835/mo difference between the two pricing approaches

At a roughly 8% commission on a $220,000 monthly gross, percentage-based booking platforms come out around $17,600 per month, with an additional ~$385 in extras for large-group scenarios — roughly $17,985 in fees per month.

Sojournii Kitchen Sink is a flat $150 per month, regardless of whether you collect a 20% deposit ($44,000/mo through Sojournii) or any other split — the percentage-based platform still takes its 8% on the full $220,000.

The $17,835 per month difference is the gap between the two pricing approaches — it is not a promise of savings or a forecast of outcomes.

What the product does

How Sojournii helps

  • Expedition-shaped itineraries

    Sojournii organises each expedition with its own multi-day structure, inclusions, and capacity — the kind of detail a premium operator needs to present cleanly.

  • Concierge-style booking flow

    Wildwood presents a calm, on-brand booking experience with no surprise fees stacked on at checkout, on top of Sojournii infrastructure.

  • Flat monthly pricing, whatever the ticket size

    Sojournii charges a flat monthly rate rather than a percentage of every booking, so a premium operator pays the same line whether a trip is $500 or $5,500.

  • Clean operational view across the season

    Founders, guides, and office staff share one organised view of expeditions, guests, permits, and operational notes — not a pile of spreadsheets.

On a premium ticket, percentage-based fees really add up. Flat pricing changes the maths of running the business.
Hana Osei, Co-founder — Wildwood Expeditions (fictional example)

Wildwood Expeditions is a fictional operator created to illustrate how Sojournii works for premium tourism operators. Any resemblance to real businesses is coincidental.

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